![](https://essenor.no/wp-content/uploads/2023/09/aroma-marketing-autosalony-1.jpg)
The benefits of fragrance in car showrooms
The pleasant scent makes salon customers feel relaxed and comfortable, so they are more likely to walk around the premises for longer. It is proven that consumers shop and are willing to pay more in a fragrance environment.
"When The Hershey Company smelled chocolate in their New York store, sales increased by 34 %."
- (2007) THE MARKETING SOCIETY
Fragrant car showrooms
Fragrant car showrooms
![](https://essenor.no/wp-content/uploads/2023/09/Navrh-bez-nazvu-6.jpg)
Fragrance in car showrooms
Leather, rubber, wax and paint — car showrooms can have many different smells. To give customers the right impression of your brand, Essences4you tries to capture the olfactory vision. Adding an ambient scent that is based on the brand identity deepens the relationship with your customers and creates a stronger and more memorable bond with each visit to the showroom. In a fragrant environment, customers stay longer, which allows them to feel comfortable and confident when choosing a new car.