Advantages of fragrance in stores

Where a brick-and-mortar store once stood, today ten online retailers have taken its place. This major shift has made going into an actual store a completely different experience. Retailers must now use all their senses to reach customers at all levels. From a luxury boutique to a large department store, fragrances can create an atmosphere in a retail environment where customers can smell anything – from sophistication and luxury to excitement and energy that makes them want to buy.  

"If retailers introduce fragrance into the store, the customer perceives the quality of the products much more."

(UNIVERSITY OF PADERBORN 1998) - ROLE OF SCENTS IN RETAIL ENVIRONMENTS

Build brand loyalty

Whether it's a little black dress or a soft pet pillow, customers have an emotional connection to their purchases. In any retail environment, fragrance can evoke happiness, nostalgia and a pleasant feeling. Customers begin to perceive the quality of the products much more, they stay longer in the store. In this way, they create a memory of your company and an affinity with your company.   

Discover premium fragrances

If you want to make a lasting impression on your customers, they need to leave your business with more than just a product. It is the smell that can be the link between a lasting impression and a loyal customer. A fragrance brand creates a personal scent that creates a mutual connection between you and positive experiences with current and future customers.

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