What is
aroma marketing?
Aroma Marketing is a modern marketing strategy that uses specific scents to create a pleasant and memorable environment. It helps to increase customer satisfaction, increase time spent in the store and support purchasing behaviour. This technique is used in stores, hotels, restaurants and other commercial areas to build a stronger brand identity and improve the overall customer experience.
Use of fragrance
Within business and public services, it has great potential for corporate prosperity and customer satisfaction. Join us on this new journey of knowledge and let yourself be guided by a wonderful therapy that can change your outlook on life.
Our diffusers
"Research found that 84% of people were willing to pay more for services when scent was present."
(HIRSCH 1999) - SMELL AND TASTE TREATMENT AND RESEARCH FOUNDATION, LTD
Fragrance and marketing
We are constantly looking for new methods of marketing and improving the relationship between the company and the customer. Everything has already been invented, but the essential method, which is fascinating precisely because it cannot be missed and also reaches deep into the subconscious, is being forgotten. Today, it is already possible to develop this sense even more thanks to the availability of fragrances on the market. With the help of an appropriately chosen fragrance, a unique atmosphere can be created in all areas of the business, thereby increasing the working potential of employees and customer satisfaction. Using the plant's energy through the application of essential oils can very effectively reduce stress, induce a relaxed atmosphere or, on the contrary, it is possible to activate brain activity and thus contribute to better productivity in employees. High-quality essential oils have the ability to dissolve negative imprints in space that have accumulated as a result of illness, stress and other psychological stresses. It has been proven that the application of essential oils dramatically reduces the incapacity for work of employees and the aroma contributes to better work and collective coexistence. The smell can also be used as an aid to increase profitability in sales, for example in coffee shops with the smell of coffee, in bakeries with the smell of baked goods. This effect can also be used when selling cars, clothes, sports equipment... Our research and experience shows that a customer who is positively influenced by the smell behaves relaxed, wants to shop, communicate more and stays longer in this room. And therein lies the power of Aroma Marketing. Our strategy is to offer companies the opportunity to raise the level of their image, sales style or to differentiate themselves from the competition. Thanks to professional products and maximum cooperation with our customers, we bring a whole new branch of perception to the marketing industry by inducing the right atmosphere through scents.